Privacy Policy

01

Who we are

sootheKA is a skincare brand operated by The KA Collective Limited, a company registered in Auckland, New Zealand.

You can contact us at: hello@sootheka.com

02

What information we collect

We currently collect only the information you voluntarily provide:

• Email address — when you sign up for our waitlist via our website form
• Name — if you choose to provide it alongside your email

We do not currently collect payment details, physical addresses, or any sensitive personal information. When our store launches, we will update this policy before collecting any additional data.

03

How we use your information

We use the personal information you provide solely for the following purposes:

• To notify you when sootheKA products become available for purchase
• To send you brand updates, early access offers, or exclusive pre-launch information (only if you have opted in)
• To respond to any enquiries you send us directly
• To improve our website and communications based on aggregated usage data

We will not use your information for any purpose beyond what is described above without first obtaining your consent.

04

Who we share your information with

We do not sell, trade, or rent your personal information to third parties. We share data only with trusted service providers required to operate our website and communications:

• Formspree — processes our waitlist form submissions and stores email addresses on our behalf
• Vercel — hosts our website and processes standard server logs

All service providers are required to handle your data securely and only for the purposes we specify.

05

How long we keep your data

We retain your email address on our waitlist until:

• You unsubscribe or ask us to delete your information, or
• We determine the data is no longer needed for the purpose it was collected

You can request deletion of your data at any time by emailing hello@sootheka.com. We will action your request within 20 working days in accordance with the NZ Privacy Act 2020.

06

Your rights

Under the New Zealand Privacy Act 2020 and Australian Privacy Act 1988, you have the right to:

• Request access to the personal information we hold about you
• Request correction of any inaccurate information
• Request deletion of your personal information
• Withdraw consent to receive marketing communications at any time
• Lodge a complaint with the New Zealand Privacy Commissioner (privacy.org.nz) or the Australian Information Commissioner (oaic.gov.au)

To exercise any of these rights, contact us at hello@sootheka.com.

07

Cookies and tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and understand how visitors use our site. These include:

• Essential cookies — required for the website to function correctly
• Analytics cookies — used to understand visitor behaviour in aggregate (no personally identifiable information)

You can control cookie settings through your browser. Disabling cookies may affect some website functionality.

08

Security

We take reasonable precautions to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, and destruction. Our website is served over HTTPS, and we use reputable third-party services with their own security standards.

No method of data transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

09

Children's privacy

Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

10

Changes to this policy

We may update this Privacy Policy from time to time — particularly as we move from waitlist phase into full commerce. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify waitlist subscribers by email.

Continued use of our website after changes are posted constitutes your acceptance of the updated policy.